All Web Promotion partners with Return Path

Chicago, IL – November 16, 2007 – All Web Promotion, Inc., a full service internet marketing agency, today announced a partnership with Return Path, Inc., the leading authority on email deliverability, to provide Return Path email Delivery Assurance tools to our email marketing clients.

This partnership provides small and medium sized email marketers access to the same high-tech email deliverability tools used by the biggest Fortune 500 companies. Return Path tools include Campaign Preview, Mailbox Monitor, Blacklist Alert and Reputation Monitor.

“By using Return Path tools, our clients are able to adjust their email marketing campaigns to increase email deliverability to the Inbox, improve readability across the leading email clients like AOL, Yahoo, Hotmail and Outlook. Combined with our own proprietary monitoring tools, our clients can react in real-time to deliverability problems rather than wait until a mailing has completed, when it’s too late to fix a problem”, says Peter Roebuck, All Web Promotion Director of Marketing. “Successful email marketing is dependent on your reputation as a marketer. Now we have more tools in the toolbox for identifying, fixing and monitoring for problems that can hurt our client’s reputation.”

Campaign Preview permits testing for deliverability and rendering problems before you send your email campaign. Problems affecting how your email will look in the leading email clients, likely spam filter problems and errors in programming and spelling can be identified and fixed before you send your email to your entire list.

Mailbox Monitor tracks deliverability to the leading ISPs and shows you what ISPs are doing with your emails. You receive an ISP status report showing whether your email message is being blocked, dumped into a spam folder or delivered to the Inbox.

Reputation Monitor is a comprehensive email reputation monitoring system combining more than 60 different elements from email receivers to compile a reputation score for every commercial mailer. In addition to campaign specific reporting, key information ISPs use to determine delivery success is provided so meaningful changes can be applied to your email marketing practices

Blacklist Alert notifies us daily if any of our mailing IP addresses shows up on any of 200 Black Lists.

“Campain Preview”, “Mailbox Monitor”, “Blacklist Alert” and “Reputation Monitor” are proprietary trademarks and/or services or Return Path, Inc.